Indicor x Value at Void (Explainer Video)

Indicor is behind the scenes ensuring that the everyday items we rely on are safe and high-quality. While their name may not be widely known, their impact touches our daily lives. I was part of the team at Value at Void, a design agency based in Dubai. Our goal was to capture this essential work in a way that resonates with a broad audience, keeping the message simple and jargon-free. We developed the project from the ground up: starting with a clear, relatable storyline, creating moodboards, sketches, and final storyboards, and crafting detailed illustrations before moving to animation. For the voiceover, we chose a voice that felt friendly and trustworthy rather than overly corporate, aiming to connect authentically with viewers. We then added sound effects and music to bring everything together. This was our final result.